Are You Ready? Meeting Ireland’s 2025 Accessibility Requirements for E-Commerce

 From June 28, 2025, the European Accessibility Act (EAA) comes into effect, setting new standards for digital accessibility across the EU, including Ireland. For e-commerce businesses, this means that websites and online stores must be accessible to everyone, including people with disabilities.

If you run an Irish e-commerce website, compliance isn’t optional—it’s the law. Let’s explore what these new rules mean, why they matter, and how you can prepare.


What Is the European Accessibility Act?

The European Accessibility Act (EAA) is an EU directive designed to ensure equal access to goods and services. It applies to:

  • E-commerce websites and mobile apps

  • Digital banking services

  • Transport booking platforms

  • E-books and digital communication tools

For Irish online retailers, the focus is on making e-commerce websites and apps usable for all shoppers, regardless of ability.

Why Accessibility Matters for Irish E-Commerce

Accessibility isn’t just about legal compliance—it’s also about better customer experience and business growth.

  • Around 15% of the global population lives with a disability, representing millions of potential online customers.

  • Accessible websites load faster, are easier to navigate, and perform better in SEO rankings.

  • Businesses that ignore accessibility risk fines, reputational damage, and lost revenue.

By embracing accessibility, Irish e-commerce brands can widen their customer base and stand out as inclusive, customer-first businesses.

Key Accessibility Requirements for 2025

To comply with the new regulations, Irish e-commerce websites must follow WCAG (Web Content Accessibility Guidelines) 2.1 standards. Here are some of the main requirements:

1. Text Alternatives for Non-Text Content

Every image, video, and graphic must include alt text or captions so assistive technologies like screen readers can describe them.

2. Keyboard Navigation

Websites must be fully navigable using only a keyboard—crucial for users with mobility impairments.

3. Readable and Resizable Text

Fonts should be clear, adjustable, and high-contrast for visually impaired users.

4. Accessible Forms and Checkout Processes

E-commerce checkouts must be easy to complete with labels, instructions, and error messages that assist all users.

5. Mobile Accessibility

With most Irish shoppers browsing on mobile, responsive design and mobile accessibility are essential.

How Irish Businesses Can Prepare

To get ready for the 2025 deadline, businesses should:

  • Audit your website for accessibility issues.

  • Work with web designers and developers experienced in accessible design.

  • Use accessibility testing tools such as WAVE or Axe.

  • Train staff on inclusive digital practices.

Investing in accessibility now ensures compliance, avoids penalties, and future-proofs your business.

Final Thoughts

The 2025 accessibility requirements for Irish e-commerce websites are a game-changer. They will create a more inclusive online shopping environment while boosting performance, SEO, and customer trust.

For Irish retailers, the question is simple: are you ready? By taking proactive steps today—auditing, redesigning, and testing—you can ensure your online store is legally compliant, inclusive, and positioned for success in the years ahead.

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